Print Media Analysis Essay

Gatorade is an international brand and culture influencer. In this print media analysis of the brand and their advertisement of energy chews, I explore the methods Gatorade uses to achieve their desired goal to connect their brand and product to sports and professional athletes, in this case NFL football.

In this analysis of MLK's famous speech "I Have A Dream,"  I point out the central themes in King’s speech of oppression and racial abuse inflicted on African Americans and, secondly, analyze King’s use of symbolism to unite his audience toward the cause of Civil Rights, not only for his generation but for all generations to follow.

Nike is an international brand with a famous "swoosh" logo. In this essay, I analyze Nike's print and social media advertisements to illustrate how they use cognitive dissonance (consumers' expectations, feelings about brands and internal logic when deciding to buy something) to resolve the conflict consumers have about purchasing expensive sneakers.